Our mission is simple:

To Nourish Pets, Holistically.

We believe better health starts with better food, crafted with care, backed by science, and made for the pets you love. Our mission is to make it easy for pet parents to choose real, honest nutrition every day.

Our Values

  • Pet-First Nutrition

    We make every decision with your pet’s well-being in mind. No shortcuts, no marketing fluff, just real nutrition that makes a real difference.

  • Gently Prepared

    We preserve the goodness in every ingredient by avoiding over-processing, keeping our food as close to nature as possible.

  • Expert-Backed Science

    With decades of hands-on experience in animal nutrition, our formulations are rooted in research, not trends.

  • Honest & Human

    We’re pet lovers too. We believe you deserve simplicity and products that deliver on their promise, because your pet deserves nothing less.

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Our Innovation Journey:

Inspired by Nature, Backed by Science

As the pet food industry shifted toward raw and cooked diets, we started asking bigger questions: What impact does high-heat processing have on pet health?

While we recognised the nutritional benefits of fresh diets, we also understood the risks and inconvenience they bring for many pet owners. That’s why, in 2019, we launched UMe Pet with a clear mission, to capture the advantages of fresh food without the hassle or the risks.

Our low-temperature cooking methods retain essential nutrients while reducing potentially harmful compounds. From ingredient selection to innovative processes and packaging, we’re dedicated to making every bowl simpler, cleaner, and closer to nature.

UMe goes beyond food, we provide functional toppers and meal solutions that elevate your pet’s wellbeing, every day.

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We have the Pedigree

We don’t just claim to know nutrition, we live it, practice it, and back it with the highest industry standards.

UMe operates at the intersection of experience, expertise, and compliance. From formulation to final product, every step is guided by:

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Registered professional Animal Scientists with SACNASP, dedicated to improving real-world health outcomes for pets. 

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Industry Experience spanning decades of working with leading veterinary experts and feed manufacturers across South Africa.

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Ongoing Research & Innovation, ensuring we stay ahead of nutritional science, not behind it.

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We proudly meet & exceed South Africa’s strict regulatory and industry standards:

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Registered under Act 36 of 1947, ensuring compliance with animal feed safety laws.

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AFMA-Aligned Manufacturing, supporting ethical, safe, and responsible production practices.

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Our factory is listed on Afri Compliance, South Africa’s independent feed and ingredient traceability platform. This means:

  • Every raw material and supplier in our chain is recorded, verified, and traceable.
  • We maintain full transparency from ingredient sourcing to final product, ensuring compliance with national feed regulations.
  • Our facility, formulations, and suppliers are cross-checked against Act 36 of 1947, AFMA guidelines, and food safety benchmarks.
  • Being part of AFRI Compliance reflects our commitment to ethical sourcing, quality assurance, and giving pet parents complete peace of mind.